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Oliver Buchannon
Doug

Build Trust ▪ Tell Stories ▪ Win More I've spent a career in Enterprise Sales & Marketing. The big advantage big companies have over us is their huge pool of expertise to mine for insight. They routinely collect the best learnings of thousands of sales people, customers, & consultants. So, they learn faster. These are learnings you can steal. They are learnings you SHOULD steal. They are the prescription for up levelling your Brand, and your Sales efforts.

Chaos is coming... and You're going to be just fine.

Jul 2, 2023

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7 min read

Chaos is coming... and You're going to be just fine.

(read time: 4.5 min) Resilience: Bouncing Back and Thriving Amid Life's Challenges

Doug
Doug
Why Ignorance is Bliss: The Surprising Benefits of Starting from Scratch

Jun 18, 2023

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4 min read

Why Ignorance is Bliss: The Surprising Benefits of Starting from Scratch

(read time: 2.5 min) Discover why starting with a clean slate could be the key to unlocking your creativity and maintaining your success!

Doug
Doug
The Power of Words: How to Craft Value Statements That Speak to Your Customer's Soul

Jun 11, 2023

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5 min read

The Power of Words: How to Craft Value Statements That Speak to Your Customer's Soul

(read time: ~3min) Kill Your Features & Unlock the Secret to Crafting Amazing Value Statements

Doug
Doug
The Secret to winning that sales pitch, is Nailing the call just before it...

Jun 4, 2023

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6 min read

The Secret to winning that sales pitch, is Nailing the call just before it...

(read time: 4 min) You have an Ideal Customer... they have a name. And a pain. Learn both.

Doug
Doug
The Smarter you are, the easier it is to fall into this trap...

May 28, 2023

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3 min read

The Smarter you are, the easier it is to fall into this trap...

(read time: 2 min) Discover the danger hiding in your brain... 😱

Doug
Doug
The biggest thing BIG companies have over Us isn't their money...

May 21, 2023

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4 min read

The biggest thing BIG companies have over Us isn't their money...

(read time: 2min) What Sir Isaac Newton can teach us about Brand

Doug
Doug
The Empowered Brand

The Empowered Brand

Lessons from a career in big tech ◦ Sell faster & charge more by Empowering Your Brand through Trust, Stories, and Value


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